Endeavour Foods, the brainchild of John Sharland, was established in October 2001. After many years of fishing in the UK, and having a strong appreciation for the amazing seafood that Australia has access to, John's vision was to provide the West Australian Foodservice Industry with a range of quality Seafood products consistently.
Working from a small factory unit in North Fremantle with minimal facilities, John worked tirelessly generating business, picking orders and delivering them to his fast growing customer base.
Within a few years Endeavour Foods had outgrown the unit in North Fremantle and moved into larger premises in O’Connor. The business operated from O’Connor up until 2010, at which time they moved to even larger premises in Emplacement Crescent, Hamilton Hill, where they are operating from today.
The industry has responded so well to John’s style of business, that within 14 years, the business now regularly services over 750 customers.
The business remains a Western Australian owned and operated company, which specialises in the supply and distribution of Seafood, Poultry, Game and an array of various processed food products to the Foodservice industry.