One Sea approached Endeavour Foods to closely manage and facilitate the supply of their outstanding ‘Rottnest Island Scallops’. John Sharland, Managing Director of Endeavour Foods, suggested a business model to ensure that the ‘Rottnest Island Scallops’ were managed correctly. He quickly established a specific communication strategy executed by only two people – Assistant Manager, Lloyd Wright and John himself. This has ensured that Endeavour Foods maintained a good relationship with loyal customers through consistent information and service.
The fresh ‘Rottnest Island Scallop’ has rapidly become the scallop of choice, and managing the demand is labour intensive, particularly in the off-season where the fishing days are reduced. The communication plan works like this: One Sea provides Endeavour Foods with 24 hours notice before they go fishing, along with an estimated quantity of the harvest. Endeavour Foods will then phone their list of exclusive customers to gain pre-commitment orders, although this is still subject to quantities harvested overnight. Once the harvest is landed, and quantity firmly established, the catch is distributed in the most equitable manner, in line with pre-commitment orders. Endeavour Foods aim's to have all the produce delivered within four hours of landing at Fremantle.
Endeavour Foods is committed to marketing only the finest seafood, and through trust and communication we have built strong relationships with our clients, and while they would love to be able to have fresh Rottnest Island scallops every day of the year, they appreciate that it is a wild boutique fishery, and simply appreciate the harvest when it is available.
Endeavour Foods is extremely proud to be the exclusive WA distributor for the outstanding One Sea fresh ‘Rottnest Island Scallop’.