Established in 2001, Endeavour Foods is an award winning wholesale seafood and foodservice supplier, located in Hamilton Hill, WA. John Sharland, Founder and Managing Director, has a passion for high quality produce and customer service. John started working on fishing boats in the UK at the early age of 17 and this is where his love for seafood began. After moving to Australia and gaining many more years experience, this time in Perth, John decided to take the leap and start his own business - Endeavour Foods.



We received our first HACCP Accreditation. 

(We have been HACCP accredited every

year since!)



We outgrew the

O’Connor facility too! So we added an additional,

larger warehouse in Hamilton Hill which has become our

primary operating




We created a harvest to order strategy to deliver Super Fresh Rottnest Scallops within 4 hours of unload!



We won the Best

Seafood Business

(Large) Award at the

WA Seafood Industry




We won WA's Best 

Food Supplier &

Service Provider Award 

– Metropolitan at the 

Hospitality Supplier




We started delivering to the South West area 3 times per




We started the Kingfish Express! This process centred around delivering

fresh Kingfish to our

customers within 24hrs

of harvest!



As part of our focus on local

WA produce, we joined the Buy

West Eat Best program.


We also implemented a brand new inventory system improving our efficiency and across the

whole business. 



Now an established business,

with professional processes and

a solid structure in place, we are

a team of over 30 people, who are constantly working to improve the level of service and quality

offered to our expanding

customer base.



Endeavour Foods was established - running from a small facility in North Fremantle by

a team of 5.



We had outgrown our 

North Fremantle facility 

so we moved to a

larger warehouse

in O'Connor.

Starting in a small warehouse in North Fremantle, the initial team was lean (consisting of just five people). By focusing on excellent customer service, 99% of our business has been generated from word-of-mouth referrals! We are in this for the long-term so every relationship counts. 


We now employ over thirty people, and operate two warehouses and a full fleet of temperature-controlled vehicles. We have expanded to become one of the market leaders in our field, and one of the few who remain proudly West Australian owned and operated. 

© 2019 Endeavour Foods


12 Emplacement Crescent, Hamilton Hill,

Western Australia 6163

(08) 9435 3777



As a business, we do our best to act thoughtfully and contribute effectively to economic and environmental sustainability.

Both of our warehouses are located on the traditional lands of the Whadjuk people. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region. 


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